An Innovative, Experiential-Learning Project for Sales Management and Professional Selling Students. Issue 1 (2nd January 2016)

• Record Type: Journal Article
• Authors: Chapman, Joseph; Schetzsle, Stacey; Wahlers, Russell
• Is Part Of: Marketing education review. Volume 26:Issue 1(2016)
• Page Start: 45
• Page End: 50
• Publication Date: 2016-01-02
• Subjects: Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1080/10528008.2015.1091674
• Languages: English
• ISSNs: 1052-8008

Abstract

Abstract : This article presents an innovative, experiential-learning project that incorporates students from two different courses: sales management and professional selling. Sales management students actually manage sales students on an outside sales project. Students apply classroom knowledge to a real-life sales project for a local community organization. The sales project discussed in this article is a fundraising project for Big Brothers Big Sisters.