Western solidarity with Pussy Riot and the Twittering of cosmopolitan selves. (7th July 2015)

• Record Type: Journal Article
• Authors: Weij, Frank; Berkers, Pauwke; Engelbert, Jiska; Wahlen, Stefan; Laamanen, Mikko
• Is Part Of: International journal of consumer studies. Volume 39:Number 5(2015)
• Page Start: 489
• Page End: 494
• Publication Date: 2015-07-07
• Subjects: Consumer education -- Periodicals; Home economics -- Periodicals; 339.486405
• DOI: 10.1111/ijcs.12215
• Languages: English
• ISSNs: 1470-6423

Abstract

<abstract abstract-type="main"> <title>Abstract</title> <p>This article aims to explain the widespread attention to contemporary protesting artists among Western audiences by focusing on the case of Pussy Riot. Social movement scholarship provides a first step into understanding how Pussy Riot legitimately protests Russian politics through its punk performances. It then turns to the concept of cosmopolitanism as a performance in everyday life to explain Pussy Riot's appeal among Western audiences. By collecting and analyzing 9001 tweets through a thematic hashtag analysis and topic modeling, this article analyzes how audiences talk about Pussy Riot and shows how Twitter affords users to perform cosmopolitan selves by sharing their ideas and experiences on Pussy Riot with others. Although we distinguish between four types of cosmopolitan selves, the results clearly show Pussy Riot is mainly reflected upon in a media context: Twitter users predominantly talk about Pussy Riot's media appearances rather than readily engage with its explicit political advocacy.</p> </abstract>