Executive summary of 'Cultural values in financial services advertising: a cross-cultural study of magazine ads in the US and Korea'. Issue 5 (19th August 2014)

Record Type:: Journal Article
Title:: Executive summary of 'Cultural values in financial services advertising: a cross-cultural study of magazine ads in the US and Korea'. Issue 5 (19th August 2014)
Main Title:: Executive summary of 'Cultural values in financial services advertising: a cross-cultural study of magazine ads in the US and Korea'
Authors:: Beal, Brian
Martin, Charles
Fall, TansyMarie
Abstract:: <abstract> <title> <x content-type="archive" xml:space="preserve">Abstract</x> </title> </abstract>
Is Part Of:: Journal of services marketing. Volume 28:Issue 5(2014)
Journal:: Journal of services marketing
Issue:: Volume 28:Issue 5(2014)
Issue Display:: Volume 28, Issue 5 (2014)
Year:: 2014
Volume:: 28
Issue:: 5
Issue Sort Value:: 2014-0028-0005-0000
Page Start:
Page End:
Publication Date:: 2014-08-19
Subjects:: Service industries -- Periodicals
Customer services -- Periodicals
658.802
Journal URLs:: http://www.emeraldinsight.com/journals.htm?issn=0887-6045 ↗
http://www.emeraldinsight.com/ ↗
http://firstsearch.oclc.org ↗
DOI:: 10.1108/JSM-06-2014-0216 ↗
Languages:: English
ISSNs:: 0887-6045
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - 5064.011000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 4124.xml