Examining a consumption values theory approach of young tourists toward destination choice intentions. Issue 2 (2nd June 2014)

• Record Type: Journal Article
• Authors: Phau, Ian; Quintal, Vanessa; Shanka, Tekle
• Is Part Of: International journal of culture, tourism and hospitality research. Volume 8:Issue 2(2014)
• Page Start: 125
• Page End: 139
• Publication Date: 2014-06-02
• Subjects: Culture and tourism -- Periodicals; Tourism -- Periodicals; Tourism -- Social aspects -- Periodicals; Hospitality industry -- Periodicals; 306.481905
• DOI: 10.1108/IJCTHR-12-2012-0090
• Languages: English
• ISSNs: 1750-6182

Abstract

<abstract> <title> <x content-type="archive" xml:space="preserve">Abstract</x> </title> <sec> <title content-type="abstract-heading">Purpose</title> <p> – The purpose of the study is to examine young Australian tourists' consumption values, perceived beneficial image and tourist's destination choice intention towards Mauritius as a tourism destination. </p> </sec> <sec> <title content-type="abstract-heading">Design/methodology/approach</title> <p> – Data were collected through an intercept method of Australian consumers in a downtown shopping complex. A self-administered questionnaire was used; 408 usable questionnaires were collected, and regression analyses were used to test the hypotheses. </p> </sec> <sec> <title content-type="abstract-heading">Findings</title> <p> – Only emotional/epistemic, social and functional values were found to significantly influence perceived beneficial image of the tourism destination. Only social and conditional values were found to significantly influence destination choice intention. </p> </sec> <sec> <title content-type="abstract-heading">Practical implications</title> <p> – Communication initiatives should focus on functional and conditional values such as quality of infrastructure and personal safety benefits. Destination planners and marketers should emphasize emotional values in their programs, as these values bond with potential young Australian tourists. </p> </sec> <sec> <title content-type="abstract-heading">Originality/value</title> <p> – This is the first study where young Australian tourists' perceived beneficial image, consumption values and intentions to visit Mauritius are investigated. It provides policy makers with strategies to better promote Mauritius as a tourism destination.</p> </sec> </abstract>