Cite
HARVARD Citation
Rahman, M. et al. (2013). Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market1. Strategic change. pp. 225-239. [Online].
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Rahman, M. et al. (2013). Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market1. Strategic change. pp. 225-239. [Online].