Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market1. (20th May 2013)
- Record Type:
- Journal Article
- Title:
- Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market1. (20th May 2013)
- Main Title:
- Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market1
- Authors:
- Rahman, Mizan
Hasan, Md Rajibul
Floyd, David - Abstract:
- <abstract abstract-type="main" xml:lang="en"> <title>Abstract</title> <p>If brand orientation is used as a strategy ensuring the "relative advantage" attribute of an innovation in the "bottom of the pyramid" market, it may influence the adoption of an innovation in the developing and emerging economies.</p> </abstract>
- Is Part Of:
- Strategic change. Volume 22:Number 3/4(2013)
- Journal:
- Strategic change
- Issue:
- Volume 22:Number 3/4(2013)
- Issue Display:
- Volume 22, Issue 3/4 (2013)
- Year:
- 2013
- Volume:
- 22
- Issue:
- 3/4
- Issue Sort Value:
- 2013-0022-NaN-0000
- Page Start:
- 225
- Page End:
- 239
- Publication Date:
- 2013-05-20
- Subjects:
- Organizational change -- Periodicals
Strategic planning -- Periodicals
658.401205 - Journal URLs:
- http://onlinelibrary.wiley.com/ ↗
- DOI:
- 10.1002/jsc.1935 ↗
- Languages:
- English
- ISSNs:
- 1086-1718
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 8474.031423
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 3767.xml