Cite
MLA Citation
Ruth Maria Stock and Nicolas A. Zacharias. “Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?1.” Journal of product innovation management, vol. 30, no. 3, n.d., pp. 516–532. http://access.bl.uk/ark:/81055/vdc_100024489682.0x000050