How to kill a unicorn : and build bold ideas that make it to market, transform industries, and deliver growth /: and build bold ideas that make it to market, transform industries, and deliver growth. (2014)

• Record Type: Book
• Further Information: Note: Mark Payne.
• Authors: Payne, Mark
• Publisher Details: London : Nicholas Brealey Publishing
• Publication Date: 2014
• Extent: 1 online resource
• Subjects: 658.4/063; Creative ability in business; New products -- Management; Marketing; Créativité dans les affaires; Marketing; marketing; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Creative ability in business; Marketing; New products -- Management
• Languages: English
• ISBNs: 9781857889475; 1857889479
• Related ISBNs: 9781857886283
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.