The dynamics of persuasion : communication and attitudes in the 21st century /: communication and attitudes in the 21st century. (2023)

• Record Type: Book
• Further Information: Note: Richard M. Perloff.
• Authors: Perloff, Richard M
• Contents: Part 1: Foundations 1. Introduction to Persuasion 2. Foundations of Persuasion 3. Historical, Scientific, and Ethical Foundations Part 2: The Nature of Attitudes 4. Attitudes: Definition and Structure 5. Attitudes, Behavior, and the Keys to Persuasion; 6. Attitude Functions 7. The Power of Our Passions: Theory and Research on Strong Attitudes 8. Automatic Attitudes, Priming, and Prejudice 9. Attitude Measurement Part 3: Changing Attitudes and Behavior 10. Processing Persuasive Communications 11. "Who Says It": Charisma, Authority, and the Controversial Milgram Study 12. "Who Says It": Credibility and Social Attractiveness 13. Fundamentals of the Message 14. Emotional Message Appeals: Fear and Guilt 15. Cognitive Dissonance Theory Part 4: Persuasive Communication Contexts 16. Interpersonal Persuasion 17. Advertising, Marketing, and Persuasion 18. Health Communication Campaigns
• Edition: Eighth edition
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (462 pages), illustrations (black and white, and colour)
• Subjects: 153.852; Persuasion (Psychology); Mass media -- Psychological aspects; Attitude change
• Languages: English
• ISBNs: 9781000899924; 9781000899863
• Related ISBNs: 9781032268194
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.