Customer-centricity in organized retailing : a guide to the basis of winning strategies /: a guide to the basis of winning strategies. (2023)

• Record Type: Book
• Further Information: Note: Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi.
• Authors: Dash, Manoj Kumar; Sahu, Manash Kumar; Bhattacharyya, Jishnu; Sakshi, Shivam
• Contents: Introduction.- Customer Centricity.- Organized Retailing.- Tool 1: Structural Equation Modelling (SEM).- Customer Segmentation.- Tool 2: Multiple Criteria Decision Analysis (MCDA).- Strategic Mismatch.- Developing an Appropriate Strategy.- Discussion.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2023
• Extent: 1 online resource (160 pages)
• Subjects: 658.81; Sales management; Retail trade -- Planning
• Languages: English
• ISBNs: 9789811935930
• Related ISBNs: 9789811935923
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.