Social marketing : principles and practice for delivering global change /: principles and practice for delivering global change. (2023)

• Record Type: Book
• Further Information: Note: Gerard Hastings and Christine Domegan.
• Authors: (Professor), Hastings, Gerard; Domegan, Christine
• Contents: 1. Delivering global change: how social marketing can make a difference 2. The four social marketing orientations 3. The shoulders of giants: why theory matters 4. Strategic planning: the social marketer’s roadmap 5. Research: the social marketer’s satnav 6. How social marketers communicate: the search for compelling content 7. Critical marketing: addressing the commercial determinants of ill-health and planetary harm 8. Alternatives: in search of new wisdom 9. Ethics, morality and human rights in social marketing 10. Systems social marketing Social marketing case studies from around the world 1. Encouraging sustainable energy performance in multi-stakeholder systemic school environment: the ENERGE project Dmitry Brychkov, Christine Domegan, Edelle Doherty, Raquel de Castro Rodrigues Lima and Eoghan Clifford 2. Trust the meat thermometer Marisha Anand and Aileen McGloin 3. Acting on the climate crisis through the arts and culture: A social innovation journey at the city of Águeda Susana Marques, Ana Estima, Edson Santos, Célia Laranjeira, Adriana Mesquita and Carla Couceiro 4. Making Australian universities culturally safe places for first nations peoples Maria Raciti, Jennifer Carter, David Hollinsworth and Kathryn Gilbey 5. "What could masculinity be?": using participatory co-design to define and support healthier masculinities Glen Donnar, Jon Hewitt, Fiona Finn, Lukas Parker, Linda Brennan and John Dingeldei 6. "Standing Strong Together": a culturally appropriate adaptation for a social and emotional well-being intervention in an Australian First Nations community Robert J Donovan, Lesley A Murray, Julia Anwar-McHenry, Amberlee Nicholas and Cathy Drane 7. The humble egg in Malawi Puja Peyden Tshering, Kalpana Beesabathuni, Srujith Lingala and Rowena Merritt 8. Turning the tide on poor Blue Space quality through stakeholder engagement – Lessons from PIER Sinead Duane, Maeve Farrell, A. Chueiri, Christine Domegan, Liam Burke and Dearbhaile Morris 9. Evaluating real change in the real world: creativity, connection and the unseen as felt evidence in aspiring communities Marisa de Andrade, Colin Campbell, Jean Dobbing, Felicity Fyall and Rilza Montgomery 10. Leaf collective: piloting a social marketing approach to remove eucalypt leaves from stormwater drains Luisa Lopez Cordova, Yue Xi, Sharyn Rundle-Thiele, Renata Anibaldi, Aaron Tkaczynski, Cuong Pham and Vanessa Salamone 11. Logan City Council wildlife movement campaign Tori Seydel, Erin Hurley and Sharyn Rundle-Thiele 12. Tackling gender inequality and promoting a healthy lifestyle: the women in sport roadshow Michelle O’Shea, Hazel Maxwell, Nicole Peel and Sarah Duffy 13. The role of civil society in advancing the sugar-sweetened beverages tax policy in Mexico Rafael Pérez-Escamilla 14. The Baby Killer revisited: regulating the marketing of breast milk substitutes Gerard Hastings, Kathryn Angus, Douglas Eadie and Kate Hunt 15. Healthy breakfasts in Armenia Rowena Merritt and Nanna Skau 16. Social marketing at multiple levels of the fashion system with fashion revolution Anna Earl and Ann-Marie Kennedy 17. Autism: change your reactions Sandra C. Jones, Jennifer Lowe, Nicola Edwards and Jade Maloney 18. Active play for 0–3 years old in Galway city Christine Domegan, Tina Flaherty, Dmitry Brychkov, Evelyn Fanning and Caroline Murray
• Edition: Fourth edition
• Publisher Details: London : Routledge
• Publication Date: 2023
• Extent: 1 online resource (370 pages), illustrations (black and white, and colour), map (colour)
• Subjects: 658.8; Social marketing
• Languages: English
• ISBNs: 9781000847901; 9781000847864
• Related ISBNs: 9781032059662; 9781032059679
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.