Marketing analytics : a machine learning approach /: a machine learning approach. (2023)

• Record Type: Book
• Further Information: Note: Edited by A. Mansurali, P. Mary Jeyanthi.
• Editors: Mansurali, A; Jeyanthi, P. Mary
• Contents: 1. Introduction to Marketing Analytics A. Mansurali and P. Mary Jeyanthi 2. Statistics for Marketing P. V. Chandrika, Sandeep Kelkar, and Archana Arjun Ghatule 3. Evolution of Data Analytics S. Radha Rammohan 4. Segmentation and Targeting Analysis S. Radha Rammohan 5. Important Marketing Metrics: A Snapshot K. Nagarajan 6. Consumer Buying Behavior Ishpreet Kaur Saini 7. Understanding Consumer Behavior Using Market Basket Analysis B. Uma Maheswari and R. Sujatha 8. Neuromarketing Techniques for Consumer Analytics Siddique Kadavathe Peedikayil 9. New Product Development Lokesh Balasundaram 10. Natural Language Processing for Branding V. D. Krishnaveni 11. Forecasting Sales and Price P. V. Chandrika and Dr. Hema Doreswamy 12. Sales Prediction and Conversion R. Sujatha and B. Uma Maheswari 13. Role of Supply Chain Analytics in Marketing Analytics R Vanathi, R. Swamynathan, and S. Thilagavathi 14. Web and Social Media Analytics M. Mallika Sankar, Fezeena Khadir, and P. Senthilmurugan 15. Marketing Analytics and Its Applications V. Harish
• Edition: 1st
• Publisher Details: Toronto : Apple Academic Press
• Publication Date: 2023
• Extent: 1 online resource (350 pages), illustrations (black and white, and colour)
• Subjects: 658.83; Marketing research -- Data processing; Machine learning
• Languages: English
• ISBNs: 9781000608908; 9781000608892
• Related ISBNs: 9781774910887
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.