Global marketing management. ([2014])

• Record Type: Book
• Authors: Keegan, Warren J; Brill, Elyse Arnow
• Other Names: Puri, Sandeep 1972- contributor.
• Contents: Chapter 1 IntroductIon to Global Marketing Chapter 2 The Global Economic Environment Chapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing Chapter 4 The Global Cultural EnvIronment Chapter 5 Global Customers Chapter 6 Global Marketing Information Systems and Research Chapter 7 Segmentation, Targeting, and Positioning Chapter 8 Global Entry and Expansion Strategies Chapter 9 Competitive Analysis and Strategy Chapter 10 Product Decisions Chapter 11 Pricing Decisions Chapter 12 Global Marketing Channels Chapter 13 Global Integrate Marketing Communications Chapter 14 Global Organization and Leadership: Managing the Global Marketing Effort Chapter 15 Global Corporate Social Responsibility and Environmental Sustainability Chapter 16 The Future of Global Marketing.
• Edition: Eighth edition International edition
• Publisher Details: Boston, [Massachusetts] : Pearson
• Publication Date: 2014
• Extent: 1 online resource (479 pages :), illustrations (black and white)
• Subjects: 658.84; Export marketing -- Management; Export marketing -- Management
• Languages: English
• ISBNs: 9780273775706; 0273775707
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.