Advertising : strategy, creativity and media /: strategy, creativity and media. (2013)

• Record Type: Book
• Further Information: Note: Chris Fill, Graham Hughes, Scott De Francesco.
• Other Names: Fill, Chris; Hughes, Graham; De Francesco, Scott, 1950-
• Contents: An introduction to advertising -- OK, so is this the right meaning? -- Advertising : theories, concepts and frameworks -- Advertising : strategies, planning and positioning -- Creativity, content and appeals -- Brand communications : the role of advertising -- The advertising industry -- Traditional media -- Digital media and emerging technologies -- Media planning -- Measuring advertising efficiency and effectiveness -- Standards and responsibilities -- Contemporary issues in advertising.
• Publisher Details: Harlow : Pearson Education UK
• Publication Date: 2013
• Extent: 1 online resource (417 pages), color illustrations, color portraits
• Subjects: 659.1; Advertising; Digital media; Médias numériques; Advertising; Digital media; Electronic books
• Languages: English
• ISBNs: 9780273760917; 0273760912
• Related ISBNs: 9780273760894; 0273760890
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.