International marketing and export management. (2016)

• Record Type: Book
• Further Information: Note: Gerald Albaum, University of New Mexico, USA, Edwin Duerr, San Francisco State University, USA, Alexander Josiassen, Copenhagen Business School, Denmark.
• Authors: Albaum, Gerald; Duerr, Edwin; Josiassen, Alexander
• Contents: 1 International marketing and exporting 2 Bases of international marketing 3 The international environment: culture; economic forces; and competition 4 The international environment: government, political and legal forces 5 Market selection: definition and strategies 6 Information for international market(ing) decisions 7 Market entry strategies 8 In depth with entry modes 9 Nonexport entry modes 10 Product decisions 11 Pricing decisions 12 Financing and methods of payment 13 Promotion and marketing communication 774 14 Supply chain management/logistics and handling export orders 854 Glossary Index.
• Edition: Eighth edition
• Publisher Details: Harlow : Pearson
• Publication Date: 2016
• Copyright Date: 2017
• Extent: 1 online resource (1 page)
• Subjects: 658.84; Export marketing -- Management
• Languages: English
• ISBNs: 9781292175898; 1292175893
• Related ISBNs: 9781292016924
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.