The four factors of trust : how organizations can earn lifelong loyalty /: how organizations can earn lifelong loyalty. (2022)

• Record Type: Book
• Further Information: Note: Ashley Reichheld and Amelia Dunlop.
• Authors: Reichheld, Ashley; Dunlop, Amelia
• Contents: Introduction Part I: What You Need to Know About Trust Chapter 1: What Drives Trust? Chapter 2: Wrestling with Trust Chapter 3: The Path to Loyalty Chapter 4: The Most Trusted Organizations Chapter 5: The Least Trusted Organizations Chapter 6: The Demographics of Trust Chapter 7: The Trust Ecosystem Chapter 8: This is Just the Beginning Part II: The “How To” of Trust Chapter 9: How to Build Trust Chapter 10: Executive Leadership Chapter 11: Sustainability Chapter 12: Marketing and Experience Chapter 13: Talent and Human Capital Chapter 14: Technology and Operations Chapter 15: Cybersecurity Conclusion Appendix Appendix A: HX TrustID Survey Methodology Appendix B: The Demographics That Matter Most for Customers Appendix C: The Demographics That Matter Most for Workers Acknowledgements About the Authors Index
• Edition: 1st
• Publisher Details: Hoboken : John Wiley & Sons, Inc
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 658.812; Customer loyalty; Employee loyalty; Customer relations
• Languages: English
• ISBNs: 9781119855026
• Related ISBNs: 9781119855019
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.