Gastronomic tourism experiences and experiential marketing. (2022)

• Record Type: Book
• Further Information: Note: Edited by Saurabh Kumar Dixit, Girish Prayag.
• Editors: Dixit, Saurabh Kumar, 1979-; Prayag, Girish
• Contents: Introduction: Gastronomic tourism experiences and experiential marketing; Saurabh Kumar Dixit and Girish Prayag Culinary destination consumer-based brand equity: exploring the influence of tourist gaze in relation to FoodPorn on social media; Guljira Manimont, Steven Pike, Amanda Beatson and Sven Tuzovic Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities; Uraiporn Kattiyapornpong, Morakot Ditta-Apichai and Chatchasorn Chuntamar The culinary creative process of Michelin Star chefs; Arlindo Madeira, T. Palrão, A. S. Mendes and M. C. Ottenbacher Gastronomic experience (co)creation: evidence from Taiwan and Catalonia; Min-Pei Lin, Estela Marine-Roig and Nayra Llonch-Molina Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals; Santanu Mandal, Sangeetha Gunasekar, Saurabh Kumar Dixit and Payel Das From plate to place: the role of restaurant servicescapes in the development of tourists' place meanings in Brittany, France; Sheila Matson-Barkat, Philippe Robert-Demontrond and Cele Otnes Blending tradition and modernity: gastronomic experiences in High Peruvian cuisine; Sandra Cherro Osorio, Elspeth Frew, Clare Lade and Kim M. Williams Discovering gastronomic tourists’ profiles through artificial neural networks: analysis, opinions and attitudes; Salvador Moral-Cuadra, Miguel Á. Solano-Sánchez, Antonio Menor-Campos and Tomás López-Guzmán
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource
• Subjects: 641.013; Food tourism; Food tourism -- Marketing
• Languages: English
• ISBNs: 9781000832556; 9781000832525
• Related ISBNs: 9781032412832
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.