Consumer ethnocentrism, country of origin and marketing : food market in Poland /: food market in Poland. (2023)

• Record Type: Book
• Further Information: Note: Paweł Bryła and Tomasz Domański.
• Authors: Bryła, Paweł; Domański, Tomasz, 1953-
• Contents: List of figures List of tables Acknowledgments 1. Introduction Part I. Consumer ethnocentrism and country-of-origin effect on the food market – quantitative results from Poland 2. Consumer ethnocentrism and country-of-origin effect on the food market – a survey among Polish consumers Paweł Bryła 3. Consumer ethnocentrism and country-of-origin effect on the food market – a survey in the food marketing channel Paweł Bryła 4. Consumer ethnocentrism and country-of origin effect on the food market -verification of hypotheses Paweł Bryła Part II. Case studies of marketing strategies appealing to consumer ethnocentrism or country-of-origin effect 5. Biedronka: How to create a Polish image of a foreign discount chain Tomasz Domański 6. Grot: A case study of a family company operating in the market of traditional meat products Tomasz Domański 7. A case study of an organic dairy plant – EkoŁukta: How to elicit consumer ethnocentrism based on the regional origin of an organic product Tomasz Domański 8. Klimeko: a case study of a family company operating on the dairy market Tomasz Domański 9. Srebrna Góra Vineyard: How to build a Polish wine brand Tomasz Domański 10. Conclusion with managerial implications Tomasz Domański and Paweł Bryła Appendix 1. Survey questionnaire addressed to consumers Paweł Bryła Appendix 2. Survey questionnaire addressed to companies Paweł Bryła Appendix 3. Guide for interviews with managers Paweł Bryła Index
• Publisher Details: Abingdon, Oxon New York, NY : Routledge
• Publication Date: 2023
• Copyright Date: 2023
• Extent: 1 online resource
• Subjects: 339.4/709438; Consumer behavior -- Poland; Consumers -- Poland; Marketing -- Poland; Ethnocentrism -- Poland; Consumer behavior; Consumers; Ethnocentrism; Marketing; BUSINESS & ECONOMICS / General; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Marketing / General; Poland; Electronic books
• Languages: English
• ISBNs: 9781003290414; 1003290418; 9781000718782; 1000718786; 9781000719055; 1000719057
• Related ISBNs: 9781032269009; 9781032269023
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on November 14, 2022).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.