The emergence of brand-name capitalism in late colonial India : advertising and the making of modern conjugality /: advertising and the making of modern conjugality. (2022)

• Record Type: Book
• Further Information: Note: Douglas E. Haynes.
• Authors: Haynes, Douglas E
• Contents: List of Illustrations Preface Acknowledgements Abbreviations Introduction 1. Brand-name Capitalism and Professional Advertising in India 2. Consumers: European Expatriates and the Indian Middle Class 3. Tonics and the Marketing of Conjugal Masculinity 4. Advertising and the Female Consumer: Feluna, Ovaltine and Beauty Soaps 5. Lever Brothers, Soap Advertising, and the Family6. The Invention of a Cooking Medium: Cocogem and Dalda 7. Electrical Household Technologies: Fracturing the Ideal Home Chapter VIII: Conclusion: Interwar Advertising and India's Contemporary....................... Bibliography Index.
• Publisher Details: London : Bloomsbury Academic
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 659.1; Advertising -- Brand name products -- India; Consumer behavior -- India; Middle class -- India
• Languages: English
• ISBNs: 9781350278066; 9781350278059
• Related ISBNs: 9781350278042
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.