Digital consumer behaviour in Europe : implications of technology, media and culture on consumer behavior /: implications of technology, media and culture on consumer behavior. (2022)

• Record Type: Book
• Further Information: Note: Małgorzata Bartosik-Purgat and Nela Filimon.
• Authors: Bartosik-Purgat, Małgorzata; Filimon, Nela
• Contents: List of Contributors List of Figures List of Tables Instead of Introduction: The general circumstances of digital consumer behaviour in Europe Małgorzata BARTOSIK-PURGAT, Nela FILIMON PART I. TRENDS IN CONSUMER BEHAVIOUR IN DIGITAL CENTURIES Chapter 1. Changes in Consumer Behaviour in the Digital Age Agata LINKIEWICZ, Małgorzata BARTOSIK-PURGAT Chapter 2. Who is a Consumer in the Digital Era? Still a Consumer, or a Prosumer? Joanna BEDNARZ Chapter 3. Technological Innovations and Consumer Behaviour Tomasz GRZEGORCZYK Chapter 4. E-commerce in Light of Digital Technology Development: A Consumer Perspective Małgorzata BARTOSIK-PURGAT, Barbara JANKOWSKA PART II. DIGITAL CONSUMERS IN EUROPE Chapter 5. Digital Consumers in Finland: Digital Customer Journey Changes Industries Jaana KIVIVUORI, Monica TAMMINEN Chapter 6. Digital Consumers in Germany Michael HINNER Chapter 7. Inside the Mind of Italian Digital Consumers Alberto FRIGERIO, Margarita GALAGAN Chapter 8. Social Media and Mobile Tools in Consumers` Decisions of Polish Consumers Małgorzata BARTOSIK-PURGAT, Ewa MIŃSKA-STRUZIK Chapter 9. Understanding Consumers’ Information Power in the Digital Marketplace: the Case of Russia Maria SMIRNOVA, Ksenia GOLOVACHEVA, Olga ALKANOVA, Karina BOGATYREVA Chapter 10. Digital consumption in Spain and the Internet of Things Nela FILIMON, Francesc FUSTÉ-FORNÉ Instead of Conclusions: Impacts of Information and Communication Technologies on European consumers` behaviour: forecasts and predictions Małgorzata BARTOSIK-PURGAT, Nela FILIMON Index
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.84; Electronic commerce -- Europe; Consumer behavior -- Europe; Decision making -- Europe; Consumers -- Europe -- Attitudes
• Languages: English
• ISBNs: 9781000756074; 9781000756036; 9781003263685
• Related ISBNs: 9781032204611
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.