Business advancement through technology. Markets and marketing in transition / Volume I, (2022)

• Record Type: Book
• Other Titles: Markets and marketing in transition
• Further Information: Note: Edited by Alkis Thrassou [and five others].
• Editors: Thrassou, Alkis
• Contents: Chapter 1:An Overview of Business Advancement Through Technology: Markets and Marketing in Transition Chapter 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship ManagementChapter 3: Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in IndiaChapter 4: A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis Chapter 5: Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through TechnologyChapter 6: The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine SectorChapter 7: The Influence of Facebook Discussions on Purchase Intention and Word of MouthChapter 8: Discourse on Method: Rapid, Efficient, Cost-Effective Creation of 'Wikis of the Mind'Chapter 9: How Technologies Assessment Conceptualisation and Their Certification Could Help the Medical Business Boosting PerformanceChapter 10: Digital Transformation in Private Dental ClinicsChapter 11: Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from NeuroscienceChapter 12: Inclusive Online Collaborative Learning Environments in Vocational Education.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.8; Marketing -- Technological innovations; Diffusion of innovations
• Languages: English
• ISBNs: 9783031077692
• Related ISBNs: 9783031077685
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.