Misleading marketing communication : assessing the impact of potentially deceptive food labelling on consumer behaviour /: assessing the impact of potentially deceptive food labelling on consumer behaviour. (2022)

• Record Type: Book
• Further Information: Note: Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, Alexander U. Wedel Andersen.
• Authors: Smith, Viktor; Barratt, Daniel; Møgelvang-Hansen, Peter; Wedel Andersen, Alexander U
• Contents: Part I: Background.- Chapter 1: Setting the scene- Chapter 2: he legal conception of misleading product labelling and its operationalization- Chapter 3: Measuring misleadingness: The preference-conscious choice modelled and observed- Part II: Studies- Chapter 4: Study 1: Low-fat claims on real-market products.- Chapter 5: Study 2: Low-fat claims on fictitious products.- Chapter 6: Study 3: What's behind the keyhole.- Chapter 7: Study 4: 'Local' by facts or by atmosphere?- Part III: General discussion.- Chapter 8: Why do consumers get it wrong?- Chapter 9: Implications for fair labelling practices: How to get it right.- Chapter 10: Concluding remarks.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.802; Communication in marketing; Consumer behavior; Food -- Labeling
• Languages: English
• ISBNs: 9783031112065
• Related ISBNs: 9783031112058
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.