A research agenda for political marketing. ([2022])

• Record Type: Book
• Further Information: Note: Edited by Bruce I. Newman, PhD, Professor, Department of Marketing, DePaul University, USA, Todd P. Newman, PhD, Assistant Professor, Department of Life Sciences Communication, University of Wisconsin-Madison, USA.
• Editors: Newman, Bruce I; Newman, Todd P
• Other Names: Edward Elgar Publishing, publisher.
• Contents: 1. A triangle of influence: Researching political power and social media in the wake of the 2020-21 u.s. Succession crisis / Michael Cornfield -- 2. Political marketing from an ideological marketing perspective / Wojcieh Cwalina and Andrzej Falkowski -- 3. Stratified electioneering: The political marketing century / Dominic Wring -- 4. Issues management in science and technology: Contestable matters of fact, value and policy, and areas for future research / Matt VanDyke and Nicole Lee -- 5. The management of political campaigns / Jody Baumgartner -- 6. The role of social media in political campaigns: A review and research agenda / Christine Williams -- 7. Political branding: A research agenda for political marketing / Christopher Pich -- 8. The continued relevance of mass media in campaigns: A critical review and research agenda / Daniel E. Bergan -- 9. Challenging political communication and marketing research: The measurement of implicit attitudes in the age of scandals / Roberto de Miguel Pascual and Rosa Berganza -- 10. The dark arts of political marketing: Use of propaganda in political campaigns / Greg Simons -- Index.
• Publisher Details: Cheltenham, UK Northampton, MA : Edward Elgar Publishing Limited
• Publication Date: 2022
• Extent: 1 online resource (208 pages)
• Subjects: 320.01/4; Communication in politics; Political campaigns; Marketing; Electronic books
• Languages: English
• ISBNs: 9781800377202; 1800377207
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on May 13, 2022).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.