Absolute essentials of advertising. (2022)
- Record Type:
- Book
- Title:
- Absolute essentials of advertising. (2022)
- Main Title:
- Absolute essentials of advertising
- Further Information:
- Note: Sarah Turnbull.
- Authors:
- Dr, Turnbull, Sarah
- Contents:
- Table of Contents Advertising Advertising: Planning and Strategy Advertising Theory Advertising Appeals The Creative Development Process International Advertising Media Media Planning Advertising Measurement and Metrics Advertising: Industry Structure and Practice
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2022
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 659.1
Advertising - Languages:
- English
- ISBNs:
- 9781000609615
9781000609585
9781003175551 - Related ISBNs:
- 9781032007663
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.694375
- Ingest File:
- 12_026.xml