Advanced introduction to advertising. (2022)
- Record Type:
- Book
- Title:
- Advanced introduction to advertising. (2022)
- Main Title:
- Advanced introduction to advertising
- Further Information:
- Note: Patrick de Pelsmacker.
- Authors:
- Pelsmacker, Patrick de, 1957-
- Contents:
- Contents: Preface 1. Advertising today 2. Advertising formats 3. How advertising works 4. Advertising planning 5. Advertising effectiveness 6. Advertising ethics Index.
- Publisher Details:
- Cheltenham : Edward Elgar Publishing
- Publication Date:
- 2022
- Extent:
- 1 online resource
- Subjects:
- 659.1
Advertising - Languages:
- English
- ISBNs:
- 9781802200898
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.666244
- Ingest File:
- 09_014.xml