Marketing and the customer value chain : integrating marketing and supply chain management /: integrating marketing and supply chain management. (2022)

• Record Type: Book
• Further Information: Note: Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou.
• Authors: Fotiadis, Thomas; Folinas, Dimitris, 1970-; (Author of Marketing and the customer value chain), Vasileiou, Konstantinos; Konstantoglou, Aggeliki
• Contents: 1. Marketing mix elements: (P)roduct: Delimitation and integrative approach with SCM 2. Elements of the marketing mix (price): Conceptual and integrated approach to Supply Chain Management 3. Marketing mix elements: (P)romotion: Delimitation and integrative approach with SCM 4. Marketing mix elements: (P)eople: Delimitation and integrative approach with SCM 5. Extended marketing mix elements: (P)hysical Evidence: Delimitation and integrative approach with SCM 6. Extended marketing mix elements: (P)rocesses: Delimitation and integrative approach with SCM 7. Transportation Management 8. Crisis Management and SCM 9. Delimitation of Industrial Markets: Features, significance and synergies 10. Emerging trends
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2022
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.7; Business logistics; Marketing
• Languages: English
• ISBNs: 9780429684876; 9780429401169; 9780429684883
• Related ISBNs: 9781138394476; 9781138394490
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.