Marketing, creativity and experiential design. (2021)

• Record Type: Book
• Further Information: Note: Edited by Nelson de Matos, Manuela Guerreiro, Patrícia Pinto, Júlio Mendes.
• Editors: Matos, Nelson de; Guerreiro, Manuela, 1970-; Pinto, Patrícia, 1970-; Mendes, Júlio
• Publisher Details: Newcastle upon Tyne : Cambridge Scholars Publishing
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 658.575; New products; Design -- Management; Marketing; Experiential research; Technological innovations -- Economic aspects
• Languages: English
• ISBNs: 9781527577534
• Related ISBNs: 9781527575578
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.