Researching craft beer : understanding production, community and culture in an evolving sector /: understanding production, community and culture in an evolving sector. (2021)
- Record Type:
- Book
- Title:
- Researching craft beer : understanding production, community and culture in an evolving sector /: understanding production, community and culture in an evolving sector. (2021)
- Main Title:
- Researching craft beer : understanding production, community and culture in an evolving sector
- Further Information:
- Note: Edited by Daniel Clarke, Vaughan Ellis, Holly Patrick-Thomson, David Weir.
- Editors:
- Clarke, Daniel
Ellis, Vaughan
Patrick-Thomson, Holly
Weir, David, 1939- - Contents:
- Foreword; Thomas Thurnell-Read Chapter 1. Introduction: Researching Craft Beer; Holly Patrick-Thomson, Daniel Clarke, Vaughan Ellis, and David Weir Part 1. Making and Selling Craft Beer Chapter 2. Behind the Beer: An Examination of 'Entrepreneurial' Motives for Starting a Craft Brewery; Vaughan Ellis and James Richards Chapter 3. Strategies for Success? Market Entry Strategies of New Craft Beer Producers; Des Quinn, Vaughan Ellis, and James Richards Chapter 4. Illuminating Craft Brewers' Experiences of Dealing with Covid-19 and Making Fresh Sense of what Covid-19 can do To/For Craft Beer: An Intègraphic Approach; Daniel Clarke, James Bowden, and Keith Dinnie Chapter 5. The Artful Science of Crafting Ale: Discussing the Finer Nuances of Making and Selling Beer; Victoria Ellis-Vowles Part 2. Values of Craft Beer Production Chapter 6. Collaborative Resistance: How a Craft Beer Scene was built through Sharing and Nurturing Relationships; James Cunningham and Simon S. Fraser Chapter 7. The Promise and Perils of taking Craft Beer International; Pavlina Jasovska Chapter 8. Talking Equity, Taking Action: A Conversation with Jess Griego of Bosque Brewing; Eli R. Wilson Part 3. Serving Craft Beer Chapter 9. Assessing Quality in Craft Beer: Style Guides and Taste Descriptions in Beer Judging Practice; Steven Wright Chapter 10. From 'Wet Led' to 'Dry Led': Food and the Contested Framing of Alcohol Establishments; Jed Meers Chapter 11. From Connoisseur to Community: The Evolution of theForeword; Thomas Thurnell-Read Chapter 1. Introduction: Researching Craft Beer; Holly Patrick-Thomson, Daniel Clarke, Vaughan Ellis, and David Weir Part 1. Making and Selling Craft Beer Chapter 2. Behind the Beer: An Examination of 'Entrepreneurial' Motives for Starting a Craft Brewery; Vaughan Ellis and James Richards Chapter 3. Strategies for Success? Market Entry Strategies of New Craft Beer Producers; Des Quinn, Vaughan Ellis, and James Richards Chapter 4. Illuminating Craft Brewers' Experiences of Dealing with Covid-19 and Making Fresh Sense of what Covid-19 can do To/For Craft Beer: An Intègraphic Approach; Daniel Clarke, James Bowden, and Keith Dinnie Chapter 5. The Artful Science of Crafting Ale: Discussing the Finer Nuances of Making and Selling Beer; Victoria Ellis-Vowles Part 2. Values of Craft Beer Production Chapter 6. Collaborative Resistance: How a Craft Beer Scene was built through Sharing and Nurturing Relationships; James Cunningham and Simon S. Fraser Chapter 7. The Promise and Perils of taking Craft Beer International; Pavlina Jasovska Chapter 8. Talking Equity, Taking Action: A Conversation with Jess Griego of Bosque Brewing; Eli R. Wilson Part 3. Serving Craft Beer Chapter 9. Assessing Quality in Craft Beer: Style Guides and Taste Descriptions in Beer Judging Practice; Steven Wright Chapter 10. From 'Wet Led' to 'Dry Led': Food and the Contested Framing of Alcohol Establishments; Jed Meers Chapter 11. From Connoisseur to Community: The Evolution of the Brewery Tap Room; Phil Mellows Part 4. Craft Beer Communities Chapter 12. Come One, Come All? The Impact of Craft Breweries on Revitalisation and Community-Building; Perttu Salovaara Chapter 13. Motivations Behind Craft Beer Online Buying Habits among Italian Millennials; Sergio Rivaroli, Martin Hingley, and Roberta Spadoni Chapter 14. Instagram Vs Reality: Chatting Craft Beer Communities with Roy Herd of The Blunt Chisel Brewery; Holly Patrick-Thomson. … (more)
- Publisher Details:
- United Kingdom : Emerald Publishing
- Publication Date:
- 2021
- Extent:
- 1 online resource
- Subjects:
- 338.4766342
Microbreweries
Ale - Languages:
- English
- ISBNs:
- 9781800431867
9781800431843 - Related ISBNs:
- 9781800431850
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.660161
- Ingest File:
- 07_034.xml