The theory of the marketing firm : responding to the imperatives of consumer-orientation /: responding to the imperatives of consumer-orientation. (2021)

• Record Type: Book
• Further Information: Note: Gordon R. Foxall.
• Authors: Foxall, G. R
• Contents: Part I.Introduction Chapter 1.Orientation Part II.Conceptualising the marketing firm Chapter 2.Fundamental considerations Chapter 3.Key insights Chapter 4.Managing strategic scope Part III.Consumer choice Chapter 5.A précis of consumer behaviour analysis Chapter 6.The experience of consumer choice Chapter 7.Social behaviour and symbolic reinforcement Part IV.Organisation Chapter 8.Linking firm and consumerate Chapter 9.The evolution of consumption Chapter 10.A nexus of bilateral contingencies Part V.Distinguishing the marketing firm Chapter 11.Compared with what? Chapter 12.The long reach of the market.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.802; Marketing -- Management; Consumer behavior
• Languages: English
• ISBNs: 9783030861063
• Related ISBNs: 9783030861056
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.