Consumer behaviour : applications in marketing.: applications in marketing. (2021)

• Record Type: Book
• Authors: East, Robert, 1940-; Singh, Jaywant; Wright, Malcolm, 1963-; Vanhuele, Marc
• Contents: PART 1 INTRODUCTION; Chapter 1 Ideas and Explanations in Consumer Research; PART 2 CONSUMPTION PATTERNS; Chapter 2 Customer Loyalty; Chapter 3 Brand Knowledge, Brand Equity and Brand Extension; Chapter 4 Stationary Markets; Chapter 5 Market Dynamics; Chapter 6 Consumer Group Differences; PART 3 EXPLAINING DECISION-MAKING; Chapter 7 Predicting and Explaining Behaviour; Chapter 8 Information Processing and Decision-Making; Chapter 9 Consumer Satisfaction and Quality; PART 4 MARKET RESPONSE; Chapter 10 Consumer Response to Price and Sales Promotions; Chapter 11 Shopper Behavior; Chapter 12 Word-of-Mouth Influence; Chapter 13 The Response to Advertising
• Edition: Fourth edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 658.8342; Consumer behavior; Marketing
• Languages: English
• ISBNs: 9781529765656; 9781529766486
• Related ISBNs: 9781529730845; 9781529730838
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.