Product strategy and management. (2007)

• Record Type: Book
• Further Information: Note: Michael Baker and Susan Hart.
• Other Names: Baker, Michael John; Hart, Susan J
• Contents: Part I The theoretical foundations Chapter 1 Competition and product strategy Chapter 2 The product in theory and practice Chapter 3 Buyer behaviour Chapter 4 The product life cycle in theory and practice Chapter 5 Product portfolios Part II New product development Chapter 6 The importance, nature and management of the new product development process Chapter 7 New product strategy Chapter 8 Idea management for new product development Chapter 9 Screening new product ideas Chapter 10 Concept development and testing Chapter 11 Business analysis Chapter 12 Product testing Part III Product management Chapter 13 Commercialization: test marketing and launching the new product Chapter 14 Managing growth Chapter 15 Managing the mature product Part IV Product elimination Chapter 16 Controlling the product line: an overview of the deletion decision Chapter 17 Reaching the decision to delete a product Chapter 18 Implementing the deletion decision Chapter 19 Reprise.
• Edition: 2nd ed
• Publisher Details: Harlow, England New York : FT Prentice Hall
• Publication Date: 2007
• Extent: 1 online resource (xviii, 541 pages), illustrations
• Subjects: 658.5/6; Product management; New products -- Management -- Case studies; New products -- Management; Product management; Produktmanagement; Produktpolitik; Marketing; Productontwikkeling; Productbeleid; Electronic books; Case studies
• Languages: English
• ISBNs: 9781408250273; 1408250276; 9786611829933; 6611829938
• Related ISBNs: 9780273694502; 0273694502
• Notes: Note: Includes bibliographical references (pages 504-526) and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.