Global marketing. (2021)

• Record Type: Book
• Authors: Gillespie, Kate; Swan, K. Scott
• Other Names: Gillespie, Kate
• Contents: 1. Introduction to Global Marketing Part 1: Understanding the Global Marketing Environment 2. The Global Economy 3. Cultural and Social Forces 4. Political and Regulatory Climate Part 2: Analyzing Global Opportunities 5. Global Markets 6. Global Competitors 7. Global Marketing Research Part 3: Developing Global Participation Strategies 8. Global Market Participation 9. Global Market Entry Strategies Part 4: Designing Global Marketing Programs 10. Global Product Strategies 11. Global Strategies for Services, Brands and Social Marketing 12. Pricing for International and Global Markets 13. Managing Global Distribution Channels 14. Global Promotion Strategies 15. Managing Global Advertising Part 5: Managing the Global Marketing Effort 16. Organizing for Global Marketing
• Edition: Fifth edition
• Publisher Details: London : Routledge
• Publication Date: 2021
• Extent: 1 online resource, illustrations (colour)
• Subjects: 658.84; Export marketing; Export marketing -- Management
• Languages: English
• ISBNs: 9781000438666; 9781000438567; 9781003141709
• Related ISBNs: 9781138326064; 9780367694128
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.