Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science /: a casebook for reaching your socially responsible consumers through marketing science. (2021)

• Record Type: Book
• Further Information: Note: Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana Hewege, Sathyaprakash Balaji Makam, Lim Weng Marc.
• Authors: Bhattacharyya, Jishnu; Dash, Manoj Kumar; Hewege, Chandana; Makam, Sathyaprakash Balaji; Marc, Lim Weng
• Contents: ORGANIZATION OF THE BOOK Section 1: An Overview of the Social and Sustainability Marketing: An Introduction This section provides an overview of the knowledge domain and particularly emphasizes the importance of the study area. Empowering marketing organizations to create and reach socially responsible consumers for greater sustainability Professor Lim Weng Marc, Swinburne University of Technology Australia and Malaysia | [e-mail] (SSM2020-02090) Section 2: Advances in Knowledge of Social & Sustainable Marketing (Original Research) This section presents selected original research to acquaint the readers with an up-to-date understanding of Social & Sustainable Marketing by providing diverse perspectives. It includes chosen models and theoretical frameworks that can be used as lenses to see through and critique current knowledge and practices. Understanding Sustainability Marketing The Sustainability Marketing Framework: A Tool for Teaching and Learning About Sustainability Marketing Al Rosenbloom, Dominican University River Forest, IL, USA |[e-mail] (SSM2020-02071) Cascades: What is it and how did it reach sustainability in a highly competitive sector? Myriam Ertz, Université du Québec à Chicoutimi, Canada | [e-mail] (SSM2020-02066) Sustainability Marketing and Sustainability in Contending for the Title and Position of the European Capital of Culture (ECoC) Ezeifekwuaba Tochukwu Benedict, University of Lagos, Nigeria and South America University, USA | [e-mail] (SSM2020-02022) Cool branding for Indian Sustainable Fashion Brands Jasmeet Kaur, Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India |[e-mail] ; Gursimranjit Singh, Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India |[e-mail] (SSM2020-02057) Personal experience of sustainability practices and commitment towards corporate sustainability initiatives: Reflections of Sri Lankan marketing professionals Achchige Don Kokila Aruna Ranjith Kuruppu, University of Sri Jayewardenepura, Nugegoda, Sri Lanka |[e-mail]; Withanage Dushan Chaminda Jayawickrama, University of Sri Jayewardenepura, Nugegoda, Sri Lanka |[e-mail] (SSM2020-02067) Sustainable Consumption and Consumer Behavior Evolving Prosumer Identity in Sustainable Consumption: Deconstructing Consumer Identity Chamila Roshani Perera Swinburne University of Technology, Australia, Hawthorn |[e-mail]; Chandana Rathnasiri Hewege, Swinburne University of Technology, Australia, Hawthorn | [e-mail] (SSM2020-02052) Sustainable practices and responsible consumption by the hotel industry: The consumers’ perspective Dr. Srishti Agarwal, MIT World Peace University, Pune, Maharashtra, India |[e-mail]; Dr. Neeti Kasliwal, IIRM-Institute of Rural Management, Jaipur Rajasthan, India |[e-mail] (SSM2020-0205) How does sustainability affect consumer satisfaction in retailing? Antonio Marín García, Universitat de València, Tarongers Campus, Valencia, Spain | [e-mail]; Irene Gil-Saura, Universitat de València, Tarongers Campus, Valencia, Spain | [e-mail]; María-Eugenia Ruiz-Molina Universitat de València, Tarongers Campus, Valencia, Spain | [e-mail] (SSM2020-02061) Bridging the Intention-Behaviour gap in second-hand clothing Elin Pedersén, Jönköping International Business School (JIBS), JÖNKÖPING, Sweden | [e-mail]; Amanda Persson, , Jönköping International Business School (JIBS), JÖNKÖPING, Sweden | [e-mail]; Adele Berndt, Jönköping International Business School (JIBS), JÖNKÖPING, Sweden | [e-mail] (SSM2020-02048) Understanding Sharing economy and Marketing Sustainability Through Sharing Farm Equipment: A Research Agenda Priyanka Sharma, Indian Institute of Management, Lucknow, India |[e-mail] (SSM2020-02059) Understanding Social Marketing Wroclaw: Transforming a city towards a circular economy- Zero waste social marketing campaign in Poland Dorota Bednarska-Olejniczak, Wroclaw University of Economics and Business Faculty of Business and Management Komandorska, Wroclaw, Poland |[e-mail] ; Jaroslaw Olejniczak, Wroclaw University of Economics and Business Faculty of Economics and Finance Komandorska, Wroclaw, Poland |[e-mail] (SSM2020-02063) Influencing sustainable food-related behaviour changes: a case study in Sydney, Australia Diana Bogueva*, Curtin University, Bentley, Australia | [e-mail]; Dora Marinova, Curtin University, Bentley, Australia | [e-mail]; Talia Raphaely, Curtin University, Bentley, Australia | [e-mail] (SSM2020-02074) Harnessing the Power of Online Media Enforcing Brands to Be More Sustainable: The Power of Online Consumer Reviews Feyza Ağlargöz, Anadolu University, Eskişehir, Turkey |[e-mail] (SSM2020-02050) Leveraging Social Media to create Socially Responsible Consumers Rishi, Bikramjit, Institute of Management Technology (IMT) Ghaziabad, India |[e-mail]; Kuthuru, Neha Reddy, Shiv Nadar University Greater Noida, Uttar Pradesh, India |[e-mail] (SSM2020-02046) Addressing Global Crises Management of Shocking Global Crises through using Public Marketing 4.0 within a Social Responsibility and Sustainability Approach Manuel Antonio Fernández-Villacañas Marín, M&M Planning and Project Management and Technical University of Madrid, Spain |[e-mail]; Ignacio Fernández-Villacañas Marcos, Cranfield University, UK | [e-mail]. (SSM2020-02026) Understanding the Benefits of Sustainability Reporting Practices by Social Enterprises Assessing Sustainable Outcomes Of Reporting Practices By Social Enterprises Judith M. Herbst, Queensland University of Technology, Australia, Gardens Point Campus | [e-mail] (SSM2020-02014) Safeguarding Against Unsocial and Irresponsible Customers Unsocial And Irresponsible Behaviour: What Happens When Customers Lie? GALAN – LADERO, M. Mercedes University of Extremadura, Spain | [e-mail]; ROBSON, Julie, Bournemouth University, UK | [e-mail] (SSM2020-02020) Section 3: Pedagogical Directions & Best Practices: Imparting Social & Sustainability Marketing Competencies This section discusses pedagogical approaches that can be employed by teachers and trainers in their classrooms or workplaces to effectively impart the social & Sustainability Marketing competencies. Case Method as an Effective Pedagogical Tool: Some Insights for Better Learning Outcomes for Social and Sustainability Marketing Educators Dr Chandana Hewege, Swinburne University of Technology Melbourne, Australia | [e-mail] (SSM2020-02091) Section 4: Selected Case Studies to Reflect On Practice and use as learning tools The section is composed of long and short real life cases with varying d
• Edition: 1st
• Publisher Details: New York : Productivity Press
• Publication Date: 2021
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.8; Marketing -- Case studies; Social responsibility of business -- Case studies
• Languages: English
• ISBNs: 9781000408034; 9781000408027; 9781003188186
• Related ISBNs: 9780367553630
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.