Advertising & promotion. (2021)

• Record Type: Book
• Authors: Hackley, Christopher E; Hackley, Rungpaka Amy
• Contents: Chapter 1: Advertising and Promotion in the Post Digital Era; Chapter 2: Advertising Theory; Chapter 3: Advertising and Brands; Chapter 4: The Creative Advertising Agency; Chapter 5: Strategy and Creativity; Chapter 6: Media and Audience Planning; Chapter 7: Social Media Advertising; Chapter 8: Digital Advertising: Search and Content; Chapter 9: Non-advertising Promotion; Chapter 10: Global Advertising Strategy; Chapter 11: Brands on the Defensive: Ethics and Regulation for Advertising; Chapter 12: Advertising Research
• Edition: Fifth edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 659.1; Advertising; Advertising -- Social aspects; Sales promotion; Advertising -- Brand name products
• Languages: English
• ISBNs: 9781529756135
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.