Retail futures : the good, the bad and the ugly of the digital transformation /: the good, the bad and the ugly of the digital transformation. (2020)

• Record Type: Book
• Further Information: Note: Edited by Eleonora Pantano (University of Bristol, UK).
• Editors: Pantano, Eleonora
• Contents: Cover -- Retail Futures -- Endorsements -- Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation -- Copyright -- Dedication -- Table of Contents -- List of Figures -- List of Tables -- Preface -- References -- 1 Theoretical and Technological Background -- 1. How Innovative Technology Serves the Retailer: A Store Sales Cycle Model -- Abstract -- Learning Outcomes -- Introduction -- Conceptual Background -- The Sales Process -- The Store as Sales Decision Support System -- Method and Model Development -- Applying the Model -- Discussion and Conclusion Key Terms and Definitions: -- Acknowledgement -- References -- 2. The Rise of Service Robots in Retailing: Literature Review on Success Factors and Pitfalls -- Abstract -- Learning Outcomes -- Introduction -- Service Robots in Retail -- Definition and Scope Delineation -- Use Cases of Robots in Retail -- Service Robots in Retailing: A Literature Overview -- Search Strategy -- Study Settings -- Robot Type Usage and Study Setup -- Tasks Performed by Robots -- Applied Methodologies, Measurements, and Findings -- Methodologies Used -- Measures and Findings -- Interviews -- Self-reported Survey Data Effectiveness of an SR -- Effectiveness of an SR in Comparison to Other Stimuli -- Observations -- Discussion and Suggestions for Further Research -- Key Terms and Definitions -- References -- 3. Technological Diversification in Retail Agglomerations: Case Studies Alongside the Digital Marketing Mix -- Abstract -- Learning Outcomes -- Retailing in the Digital Age -- Retail Agglomerations -- The Digital Marketing Mix -- Case Studies -- Information-related Digital Services -- Orientation-related Digital Services -- Communication-related Digital Services -- Entertainment-related Digital Services Conclusion -- Key Terms and Definitions -- References -- 2 Changes in Retail Management and Strategy -- 4. Digital Signage in the Store Atmosphere: Balancing Gains and Pains -- Abstract -- Learning Outcomes -- Introduction -- Exploiting the Strengths and Overcoming the Weaknesses of DS -- Proven Effects of In-store DS -- Overcoming Display Blindness with Personalized DS Content -- Increasing Customer Engagement by Rendering DS Interactive -- Recent Advances in Digital Signage for In-store Marketing Purposes -- Innovative Interaction Modalities -- Embedding DS in a Smart Retail Ecosystem Intelligent DS -- The Prospects for DS: Balancing between a Bright Future and a Dark Reality -- The Personalization-privacy Paradox -- Legal Restrictions to the Retailer's Degrees of Freedom -- Should Tech Substitute or Complement Touch? -- Augmented or Eroded Shopping Experiences? -- Key Terms and Definitions: -- Acknowledgments -- References -- 5. Technology-infused Organizational Frontlines: When (Not) to Use Chatbots in Retailing to Promote Customer Engagement -- Abstract -- Learning Outcomes -- Introduction
• Publisher Details: Bingley, U.K : Emerald Publishing Limited
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (276 pages)
• Subjects: 658.87; Retail trade -- Technological innovations; Teleshopping; Retail sector; Business & Economics -- Industries / Retailing; Retail trade -- Technological innovations; Teleshopping; Electronic books; Electronic books
• Languages: English
• ISBNs: 1838676651; 9781838676650
• Related ISBNs: 1838676643; 9781838676643
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.