Experiential marketing : case studies in customer experience /: case studies in customer experience. (2020)

• Record Type: Book
• Further Information: Note: Wided Batat.
• Authors: Batat, Wided
• Contents: 1. Customer Experience in the Technology Sector 2. How Consumer Goods Firms are Leveraging the Customer's Experience 3. The Customer's Experience in the Retail Sector 4. The Customer's Experience in the Food, Tourism, and Leisure Sector 5. The Customer's Experience in the Luxury and Fashion Sector 6. How B2B and Consultancy Firms are Leveraging the Customer's Experience 7. The Customer's Experience in the Banking and Insurance Sector 8. The Customer's Experience in the Media and Communication Sector 9. The Customer's Experience in the Transportation Sector 10. The Customer's Experience in the Healthcare Sector 11. The Customer's Experience in the Arts and Culture Sector 12. The Customer's Experience in the Sports, Events, and Entertainment Sector
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.812; Branding (Marketing); Target marketing; Relationship marketing
• Languages: English
• ISBNs: 9781000297973; 9781000297935; 9781000297959; 9781003022565
• Related ISBNs: 9780367900915; 9780367900922
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.