Research companion to language and country branding. (2020)

• Record Type: Book
• Further Information: Note: Edited by Irene Theodoropoulou, Johanna Tovar.
• Editors: Theodoropoulou, Irene; Tovar, Johanna
• Contents: Table of Contents; ; List of figures; ; List of tables; ; Contributors; ; Acknowledgments; ; Disclaimer; ; Introduction – Irene Theodoropoulou and Johanna Tovar; ; Part I: Nationalism and country branding; ; Nationalism and politics; ; Chapter 1: Enregistering the nation: Bolsonaro’s populist branding of Brazil—– Daniel N. Silva; Chapter 2: The sociolinguistic saffronisation of India—– Jaspal Naveel Singh; Chapter 3: "There is a wonderfully contrary spirit among the British people": Conservative MPs’ (un)successful branding of the British nation in the Brexit debate—- Nora Wenzl; ; Nationalism and diversity; ; Chapter 4: The overflow of Peru’s country brand: National narratives, recognition, and moral brandedness in neoliberal Peru—– Gisela Cánepa Koch; Chapter 5: Sociocultural diversity: An opportunity for branding or a problem? The case of Chile—– Ignacio López Escarcena; ; Nationalism and cosmopolitanism; ; Chapter 6: "The Sweet Life" and the Russian nation: The role of a TV serial in the process of nation branding—– Katharina Klingseis; Chapter 7: Singapore’s nation branding through language policy: 'Commercial nationalism' and internal tensions—– Luke Lu; Chapter 8: Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan—– Juldyz Smagulova and Kara Fleming; Chapter 9: The republic’s new clothes: Reimaging and branding a post-reunification Germany—– Johanna Tovar; ; Nationalism and time; ; Chapter 10: The narrative arc of nation branding: Staging Shanghai World Expo 2010 in historical events—– Jackie Jia Lou; Chapter 11: "Deliver amazing": Qatar as a branded architectural discourse in World Cup 2022—– Irene Theodoropoulou; ; Nationalism and (in)authenticity; ; Chapter 12: National anxieties in polite disguise: Cool Japan branding and the inversion of globalization—– Rebecca Carlson; Chapter 13: Translation, transliteration, and translingualization: On the possibilities of 'Korea' in the linguistic landscape—– Jerry Won Lee; ; Part 2: Place and country branding; ; Place as branded destination; ; Chapter 14: "Milano, a place to be": Expo 2015 and the chronotopic rebranding of Italy’s moral capital—– Aurora Donzelli; Chapter 15: "We all sell wine, but it comes back to the land really": The narrative construction of place in Australian wine branding narratives—– Kerrilee Lockyer; Chapter 16: Social media branding: The case of Mykonos, Greece on Facebook—– Irene Theodoropoulou; Chapter 17: Place branding in its place—– Asif Agha; ; Place as a tourism-related brand; ; Chapter 18: Potential of destination branding for tourism promotion in Cameroon—– Evelyne N. Tegomoh and Jeff M. Molombe; Chapter 19: Tale of Two Cities: Tourist destination branding and its role in nation branding in France—– Adam Wilson; Chapter 20: Conflicts over authenticity and overtourism in destination branding: 'Blame the Bieber effect' in Iceland—– Natalia Yannopoulou, Koblarp Chandrasapth and Darren Kelsey; ; Index;
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 306.44; Sociolinguistics; Group identity; Branding (Marketing); National characteristics -- Social aspects; Language and languages -- Political aspects; Language and culture
• Languages: English
• ISBNs: 9781000214406; 9781000214321; 9781000214369; 9780429325250
• Related ISBNs: 9780367343590
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.