Basiswissen Marketing : Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende /: Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende. (2020)

• Record Type: Book
• Further Information: Note: Gerd-Inno Spindler.
• Authors: Spindler, Gerd-Inno
• Contents: Marketing als Prozess.- Strategisches Marketing.- Kaufverhalten und Kaufentscheidung.- Marktforschung.- Relationship-Marketing.- Die 4 Instrumente des Marketing-Mix.- Reibungspunkte im Marketing-Alltag.- Wichtige gesetzliche Regelungen.
• Edition: Second edition
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (244 pages)
• Subjects: Business; Management science; Marketing; Business & Economics -- Marketing -- General; Sales & marketing
• Languages: German
• ISBNs: 9783658309633
• Related ISBNs: 9783658309626
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.