Boom : marketing to the ultimate power consumer--the baby boomer woman /: marketing to the ultimate power consumer--the baby boomer woman. (©2006)

• Record Type: Book
• Further Information: Note: Mary Brown and Carol Orsborn ; foreword by Paco Underhill.
• Other Names: Brown, Mary, 1959-; Orsborn, Carol
• Publisher Details: New York : American Management Association
• Publication Date: 2006
• Copyright Date: 2006
• Extent: 1 online resource (xviii, 238 pages), illustrations
• Subjects: 658.8/34082; Women consumers; Consumer behavior; Marketing; Baby boom generation; BUSINESS & ECONOMICS -- Marketing -- Research; Baby boom generation; Consumer behavior; Marketing; Women consumers; Marketing; Consommatrices; Consommateurs -- Attitudes; Marketing; Génération du baby-boom; Electronic books; Electronic books; Electronic books
• Languages: English
• ISBNs: 0814473903; 9780814473900; 0814429807; 9780814429808; 1281128465; 9781281128461; 9786611128463; 6611128468
• Notes: Note: Includes bibliographical references (pages 225-228) and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.