Case studies in the beer sector. (2020)

• Record Type: Book
• Further Information: Note: Edited by Roberta Capitello, Natalia Maehle.
• Editors: Capitello, Roberta; Maehle, Natalia
• Contents: Introduction: Global trends in the beer market Part I. Beer market: Factors and trends 1. Industrial beer versus craft beer: Definitions and nuances 2. Understanding the behaviour of beer consumers 3. Craft beers and breweries in the UK: where now, what next? 4. Craft brewery and tourism best-practices across the product lifecycle Part II. Case studies on Consumer Science and Product Innovation and Differentiation 5. From drinking beer to experiencing beer: the British Beer Market and the Castle Rock Brewery Case 6. Sites of consumption and sights of production: brew bars and craft beer in the city 7. Bira 91 - The Spring of Magic 8. The Sleeping Dragon: Investigating the "Chinese Craft Beer Revolution" through the Lens of Generational Cohorts 9. Category convergence and product innovation: the competitive scenario for microbreweries 10. A barnacle-flavored beer? Consumer acceptance of flamboyant tastes in the brewery industry Part III. Case studies on Consumer Science and Business Strategy 11. Beer Farms in Tuscany: a case study 12. Craft and agricultural brewing in the Marche region: Theoretical and empirical implications of global versus local sourcing 13. How the Gastro-communitas Spirit of Craft Breweries Can Anchor and Shape Broader Gastro-tourism Destination Development: 12 Factors for Brewery Driven Gastro-Development 14. The Case of "Birra Korça" – an Albanian Success Story Part IV. Sustainability in the beer sector: Concepts and practices 15. Sustainable brewing practices in Norway: Using local ingredients and traditional brewing techniques 16. Sustainable value: the perspective of microbreweries in peripheral northern areas 17. Craft Beer in the land of the Purity Law – The German beer industry and the purity requirement in the course of time 18. The Social Ethics of Craft Consumption. The Case of Craft Beer in a Regulated Market 19. Integrating Sustainability in the Romanian Beer Industry. Case Study: URSUS Breweries 20. Concepts and practices of sustainable craft beer in Italy: A case study analysis 21. Strategical implications and future developments for the beer sector
• Publisher Details: Oxford : Woodhead Publishing
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 338.4766342; Beer industry -- Management -- Case studies
• Languages: English
• ISBNs: 9780128177358
• Related ISBNs: 9780128177341
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.