New methods of market research and analysis. (2017)

• Record Type: Book
• Further Information: Note: G. Scott Erickson, Professor of Marketing, School of Business, Ithaca College, USA.
• Authors: Erickson, G. Scott
• Contents: Contents: 1. Big Data and Marketing Analytics 2. Exploratory Research Design 3. Descriptive Research Design 4. Causal Research Design 5. Other Topics in Research and Analytics 6. Analytics 1: Big Data 7. Analytics 2: Marketing Analytics Index.
• Publisher Details: Cheltenham, England Northampton, Massachusetts : Edward Elgar Publishing
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (208 pages), illustrations, tables
• Subjects: 658.83; Marketing research; Marketing research; Electronic books
• Languages: English
• ISBNs: 1786432692; 9781786432698
• Notes: Note: Includes bibliographical references at the end of each chapters and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.