Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung /: Strategie - Instrumente - Umsetzung - Unternehmensführung. (2020)

• Record Type: Book
• Further Information: Note: Christian Homburg.
• Authors: Homburg, Christian
• Contents: Theoretische Perspektive.- Strategische Perspektive.- Instrumentelle Perspektive.- Umsetzungsbezogene Perspektive.- Informationsbezogene Perspektive.- Institutionelle Perspektive.- Führungsbezogene Perspektive.
• Edition: Seventh edition
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (1475 pages)
• Subjects: Business; Management science; Marketing; Sales management; Management; Business & Economics -- Sales & Selling; Business & Economics -- Management; Sales & marketing; Management & management techniques; Business & Economics -- Marketing -- General
• Languages: German
• ISBNs: 9783658296360
• Related ISBNs: 9783658296353
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.