Digitalization in the Luxury Fashion Industry : Strategic Branding for Millennial Consumers /: Strategic Branding for Millennial Consumers. (2020)

• Record Type: Book
• Further Information: Note: Anna Cabigiosu.
• Authors: Cabigiosu, Anna
• Publisher Details: Cham : Palgrave Macmillan
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (249 pages)
• Subjects: Business; Management science; Marketing; Industries; Motivation research (Marketing); Business & Economics -- Industries -- General; Business & Economics -- Consumer Behavior; Business & Economics -- Management Science; Industry & industrial studies; Sales & marketing; Business & management; Business & Economics -- Marketing -- General
• Languages: English
• ISBNs: 9783030488109
• Related ISBNs: 9783030488093
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.