Marketing im Zeitalter der Digitalisierung : Chancen und Herausforderungen durch digitale Innovationen /: Chancen und Herausforderungen durch digitale Innovationen. (2020)

• Record Type: Book
• Further Information: Note: Nils Urbach.
• Authors: Urbach, Nils
• Contents: Digitalisierung verändert die Geschäftswelt.- Treiber und Implikationen des digitalen Marketing.- Auswirkungen auf die Marketing-Funktion.
• Edition: 1. Aufl. 2020
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (37 pages)
• Subjects: Business; Management science; Marketing; Management; Digital media; Business & Economics -- Management; Social Science -- Media Studies; Computers -- Electronic Commerce; Management & management techniques; Media studies; Business applications; Business & Economics -- Marketing -- General; Sales & marketing; E-commerce
• Languages: German
• ISBNs: 9783658305109
• Related ISBNs: 9783658305093
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.