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HARVARD Citation
Heding, T. et al. (2020) Brand management : mastering research, theory and practice. [Online]. London New York : Routledge. Available from: http://access.bl.uk/ark:/81055/vdc_100102393741.0x000001
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Heding, T. et al. (2020) Brand management : mastering research, theory and practice. [Online]. London New York : Routledge. Available from: http://access.bl.uk/ark:/81055/vdc_100102393741.0x000001