Survive, exploit, disrupt : action guidelines for marketing in a recession /: action guidelines for marketing in a recession. (2012)

• Record Type: Book
• Further Information: Note: Peter Steidl.
• Other Names: Steidl, Peter E
• Contents: Strategic considerations -- Challenges and opportunities -- The myth of spending your way out of a recession -- Survivor: aligning marketing strategies with the emerging operating environment -- Exploiter: strategies that deliver incremental, lumpy growth -- Disrupter: reinventing the business -- Moving into action mode -- Action guidelines -- Actions for survivors -- Actions for exploiters -- Actions for disrupters -- Appendix: Brand vision archetypes: a brand is an experience, not a set of descriptive attributes.
• Publisher Details: Place of publication not identified : Wiley
• Publication Date: 2012
• Extent: 1 online resource (224 pages)
• Subjects: 658.8; Marketing -- Management; Recessions; Success in business
• Languages: English
• ISBNs: 9781118319550
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.