Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business /: non-boring, fluff-free strategies for marketing and promoting your business. (©2011)

• Record Type: Book
• Further Information: Note: David Siteman Garland.
• Other Names: Garland, David Siteman
• Contents: The shift : finding those eyballs and big mouths -- Create your foundation : be a human, not a company -- Become a trusted resource : because nobody cares about your project -- Selling sucks : to educate, inspire, and entertain is fun -- Be your own media source -- The art and science of experimenting and creating content -- Tapping into the power of online video : forget viral, focus on function -- Market and promote your business by helping others -- The keys to marketing, promoting, and building your community -- Creating a sharable and spreadable website -- Expanding your network : the art of digital schmoozing -- Your reputation in the transparent world we live in : doing business now is like being on camera 24/7 -- Respect the blogger and new media -- How to connect with anyone you want : using your content, connections, and products as a handshake -- Traditional advertising is dying : the rise of creative paid sponsorships and social marketing -- Take it offline.
• Publisher Details: Hoboken, N.J : Wiley
• Publication Date: 2011
• Copyright Date: 2011
• Extent: 1 online resource (xxiv, 230 pages)
• Subjects: 658.8/02; Marketing; Industrial promotion; BUSINESS & ECONOMICS -- Green Business; Industrial promotion; Marketing; Electronic books
• Languages: English
• ISBNs: 0470933798; 9780470933794; 9780470933817
• Related ISBNs: 047093381X; 9780470647929; 0470647922
• Notes: Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.