Marketing your retail store in the internet age. ([2010?])

• Record Type: Book
• Further Information: Note: Bob and Susan Negen.
• Authors: Negen, Bob, 1956-; Negen, Susan, 1964-
• Contents: ""Title Page""; ""Copyright Page""; ""Dedication""; ""Acknowledgments""; ""Introduction""; ""Who Should Read This Book""; ""Who Are Bob and Susan Negen and Why Should You Listen to Them?""; ""The Bad News""; ""The Good News""; ""The New Millennium Merchant""; ""The WhizBang! Marketing System : Four Steps to Higher Sales and Happier Customers""; ""How to Use This Book""; ""STEP 1 -- How to Get New Customers without Going Broke""; ""Five Key Concepts for Getting New Customers""; ""Six Low-Tech Tactics to Get New Customers without Going Broke""; ""Six High-Tech Tactics to Get New Customers"" ""SPECIAL SECTION -- The Traditional Media""""Selling Your Business versus Selling a Product""; ""Picking the Right Advertising Media""; ""Other Types of Advertising Tools""; ""SPECIAL SECTION -- Copywriting for Retailers""; ""Killer Copy: How to Write Messages That Sell""; ""Other Concepts to Consider""; ""STEP 2 -- Turn a First-Time Buyer into a Regular Customer""; ""Two Key Concepts for Turning a First-Time Buyer into a Regular Customer""; ""Three Low-Tech Tactics for Turning a First-Time Buyer into a Regular Customer"" ""Two High-Tech Tactics for Turning a First-Time Buyer into a Regular Customer""""STEP 3 -- Get Your Customers to Shop More Often""; ""Two Key Concepts to Get Your Customers to Shop More Often""; ""Four Low-Tech Tactics to Get Your Customers to Shop More Often""; ""Four High-Tech Tactics to Get Your Customers to Shop More Often""; ""STEP 4 -- Keep Your Customers for Life""; ""Six Key Concepts to Keep Customers for Life""; ""Three Terrific Tactics to Keep Customers for Life""; ""CONCLUSION""; ""INDEX""
• Publisher Details: Hoboken, N.J : Wiley
• Publication Date: 2010
• Copyright Date: 2007
• Extent: 1 online resource
• Subjects: 658.87; Business; BUSINESS & ECONOMICS -- Small Business; Business; Electronic books
• Languages: English
• ISBNs: 9781118044704; 1118044703; 9780470043936; 0470043938
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.