Absolute essentials of strategic marketing. (2020)
- Record Type:
- Book
- Title:
- Absolute essentials of strategic marketing. (2020)
- Main Title:
- Absolute essentials of strategic marketing
- Further Information:
- Note: Tony Proctor.
- Authors:
- Proctor, Tony
- Contents:
- Introduction. 1. MARKETING STRATEGY. 2. PRODUCT PORTFOLIO AND MARKETING CAPABILITIES. 3. INDUSTRY AND COMPETITION. 4. THE MARKETING ENVIRONMENT. 5. CUSTOMER AND MARKET ANALYSES. 6. SUSTAINABLE COMPETITIVE ADVANTAGE. 7. GROWTH STRATEGIES. 8. SEGMENTATION, TARGETING AND POSITIONING. 9. MARKETING MIX STRATEGY. 10. INTERNATIONAL MARKETING. 11. MARKETING PLANNING AND IMPLEMENTING MARKETING STRATEGY
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2020
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 658.802
Marketing -- Management
Strategic planning - Languages:
- English
- ISBNs:
- 9781000096644
9781000096606
9781000096620
9781003005704 - Related ISBNs:
- 9780367437756
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.511863
- Ingest File:
- 03_091.xml