Subskriptionsmodelle im Handel : Wie Subskriptionen den Konsum automatisieren /: Wie Subskriptionen den Konsum automatisieren. (2020)

• Record Type: Book
• Further Information: Note: Severin Friedrich Bischof, Thomas Rudolph.
• Authors: Bischof, Severin Friedrich; Rudolph, Thomas
• Contents: Die vier Grundtypen von Subskriptionen für Konsumgüter.- Das Kundenverhalten im Hinblick auf verschiedene Subskriptionstypen.- Handlungshinweise zum Aufbau von Subskriptionsdiensten.
• Edition: 1. Aufl. 2020
• Publisher Details: Wiesbaden : Springer Gabler
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (50 pages)
• Subjects: Business; Management science; Industries; Marketing; Information technology; Business & Economics -- Marketing -- General; Business & Economics -- Information Management; Sales & marketing; Business mathematics & systems; Business & Economics -- Industries -- General; Industry & industrial studies; Business--Data processing
• Languages: German
• ISBNs: 9783658296780
• Related ISBNs: 9783658296773
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.